What Action Motorsports can do for you!

Thank you for your interest in becoming a Marketing Partner with Action Motorsports. As you will see, using motor sports for advertising and marketing your product or service is an excellent choice. Stock car racing is the most effective means of marketing your products and services in the North West Georgia area. The drama and excitement created draws fans’ attention for hours on end directly to the cars and your logos. Demographics show that you can reach a wide variety of people because the experience is family oriented, fun, exciting, and highly contagious. Each event boasts over 3,000 devoted fans who typically attend multiple events throughout the year, receiving repeated exposure to your company’s message.
Using Action Motorsports truly maximizes your advertising and marketing budget to its fullest. Racing fans are one of the most brand loyal target audiences. 70% of racing fans, when polled, claim that they consciously choose one brand product over another because of the company’s associated racing sponsorship. There are a multitude of advantages that an Action Motorsports Marketing Partnership can bring to your company. Listed below are just a few examples.

Driver Appearances and Show Car Programs
Make your next big sale or grand opening a family affair! Imagine the draw of having your sponsored racecar, race team and driver at your next marketing or sales event. Your potential customers would be able to talk with the driver, receive free autographs, and have their picture taken with the Late Model Sportsman racecar and driver. No ropes or barriers will separate the car from the fans, allowing your customers an up-close, personal look at the machine. No sports enthusiast, child, or kid-at-heart would want to miss this opportunity to have their picture taken with or in a real late model racecar for free. These photos will then be added to the Action Motorsports website for printing or individual viewing. Additionally, each and every one of those photographs will include your company’s name as featured on the car. Therefore, these keepsakes will continue to add publicity as they are shown to family and friends.

Employee Incentive Programs
If your company could use improvement in any area (personal sales goals, employee promptness, limiting absenteeism, boosting associate moral, etc.), then a package sponsorship with Action Motorsports can help reward positive behaviors with tickets to the race track to see their company’s sponsored car race to victory on race nights. These tickets could be given to the employee of the month, or allocated according to personal sales achievements, or even distributed to any employee who arrives on time for 30 days straight.

Internet Exposure
All marketing packages include Internet exposure on the Action Motorsports website. Your company’s name and a link to your website can be provided. This website is maintained and updated often so as to provide up to date information about racing schedule changes, new points standings, photos, and sales or promotional information regarding our sponsors.

Media Coverage
In 2007, Action Motorsports Marketing Partners have potential to take advantage of multiple media venues. These venues include radio, newspaper, and acknowledgments at the race track.

Unique Visibility
A Marketing Partnership with Action Motorsports could include the placement of your companies name and or logo on a T-shirt. Approximately 200-400 T-shirts are distributed to fans throughout the racing season. Only in racing could your ad hold your target audience's attention for a full 3 hours nearly every Race night. That's roughly 2 hour and 59 minutes longer each week than you would be able to hold their attention though billboard or television ads and at only a fraction of the cost. A Marketing Partnership through Action Motorsports really is the most cost-effective marketing opportunity available.
Thank You for your interest in becoming a marketing partner with Action Motorsports for the year 2007.

Email partnership@scooterallison.com for more information on how you can become part of the success!